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Atari Hotels

Today, GSD Group, a strategy agency and hotelier pioneer, named Subnation as Atari Hotels’ leading marketing and content partner. As a leading media and entertainment company focused on the culture of gaming and lifestyle of esports, Subnation is perfectly suited to establish and characterize the Atari Hotels brand image. 

Working alongside the Atari Hotels team, Subnation is applying its years of combined industry knowledge to assist in developing the brand identity using a mix of social media content for Atari Hotels, website curation, and a customized e-commerce storefront. Subnation will also oversee various digital and physical brand partnerships and activations ranging from collaborations, influencer events, esports tournaments, and more. 

“Atari Hotels is at the forefront of experiential hospitality, bringing together gaming and esports with today’s culture, including fashion, music, technology, and art,” said Napoleon Smith III, Managing Partner at Atari Hotels / GSD Group. “Subnation knows how to bring these elements to life both on and offline. We’ve selected Subnation to collaboratively define and shape the unparalleled lifestyle that Atari Hotels captures.”   

To read the full announcement, please visit:

Announced earlier this year as an exclusive licensing agreement with Atari®, the iconic entertainment brand behind seminal video game properties such as Asteroids®, Centipede®, and PONG®, Atari Hotels will offer guests a unique hospitality experience inspired by, and built with, classic and modern video game culture in mind. Featuring a multi-use, cutting-edge gaming arena, players and spectators will thrive in a world of video games like never before, blurring the lines between the nostalgic era and contemporary, ever-evolving digital worlds. The first two Atari Hotel locations are set to open in Las Vegas, Nevada, and Phoenix, Arizona in 2022; additionally announced locations include Austin, Chicago, Denver, San Francisco, San Jose, and Seattle. 

For more information about Atari Hotels, please visit

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