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Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO

Luke Grob, the former HelloFresh founding member and VP of Operations & Product has recently been appointed as Skrmiish’s Chief Executive Officer.

As a business strategy and operations expert who specialises in early-stage business growth, Grob has been appointed to lead the company’s ambitious growth targets, starting with the global launch of the Skrmiish app in January 2021.

Speaking about his new role, Grob said: “I’ve spent much of my career working with high growth companies with large addressable markets and the potential of Skrmiish is enormous. The explosion in gaming is well documented and Skrmiish is perfectly positioned to be a genuine disruptor in the space. I am looking forward to working with the team to make Skrmiish a powerhouse in the global competitive gaming space.”

Grob’s commitment to scaling companies with big ambitions stems from an innate passion about understanding the numbers that drive ventures.

Grob joined Rocket Internet in 2012 and took a leading position in the HelloFresh UK founding team, holding multiple roles including the Director of Global Operations and VP of Growth & Innovation, supporting its growth from infancy to Europe’s fastest growing business (FT 2017), expanding the team exponentially and seeing turnover move from single digits to +£300M in less than three years, before a successful IPO (ETR:HFG) in year six. HelloFresh is now valued at over $11B.

He went onto become Head of Growth at REEF Technology (Backed by Softbank Vision Fund) which pioneered the transformation of underutilized urban spaces and Dark Kitchen Industry, scaling their early operations across the UK and US and helping securing a +$950M investment to fuel growth in the US. Over the past three years Grob has been a mentor at Techstars, is an advisory board member to multiple early-stage businesses as well as EMEA Expansion and Growth Consultant at TemperPack.

Grob is a champion at driving big business growth in prospering industries and believes that Skrmiish is one such venture.

Chris Heaton, co-founder of Skrmiish had this to say about Grob’s appointment: “I am thrilled and proud to be able to welcome Luke to the company. He is someone with a proven track record of helping companies in early-stage growth go on to become phenomenal success stories. Having Luke at the helm with his exceptional experience and expertise will ensure we set out and deliver on our ambitious growth plan through 2021 and beyond. His arrival is quite the coup for Skrmiish and signals our intention to become a global name in gaming.”

About Skrmiish

Made by gamers for gamers.

Skrmiish is a pioneering app-driven gaming platform that allows streamers, PC gamers, teams, and brands to create and monetise their own competitive gaming experience anytime, anywhere.

Currently in Beta, the app syncs with PUBG and Fortnite but promises the rollout of multiple game titles and game modes during the next 12 months as it deploys across the globe.

The Skrmiish app is the command centre and the Skrmiish client syncs your devices for seamless results reporting after every game. Match results are instant and automated in-app. Which means less exploits, less disputes and no more screenshots to confirm results. Use auto-matchmaking for peer-to-peer games or create a match to choose your stakes and fly up the leaderboard. Leaderboard Points (LP) is the Skrmiish in-app points system and every player gets 50LP when they start. Choose how much LP to wager on a match or play for a standard 5LP with auto-matchmaking.

Founded by Chris Heaton and Roland Reed, Skrmiish have a mission to elevate the competitive gaming experience, for streamers and gamers of all skill levels.

For gamers, Skrmiish offers a true professional vs amateur (ProAM) gaming experience. Until now, gamers were left to watch their streaming heroes play with little opportunity to engage directly with them. Finally, with Skrmiish, gamers can play against their favourite streamers in 1v1 Kill Races.

For streamers, Skrmiish creates the opportunity to drive increased viewer engagement, growing a streamer’s community while improving the competitive edge of their content in a safe, fun and fair manner. Upcoming features include a subscription model aimed to help streamers of all sizes effectively monetise their communities.

Skrmiish makes playing the games you love even more fun.

Experience a new way to play and visit to download the desktop client. Once your registration is complete, download the BETA version of the app free on iOS devices via the App Store and for Android devices via the Google Play Store and sync your account. It’s now time for your first Skrmiish.

Follow Skrmiish on its official social channels Twitter, Facebook, Twitch, YouTube, Discord and Instagram

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