"We have the belief that without negatives there cannot be positives, just like how computer systems work with binary, there needs to be a 1 for there to be a 0. When a zero and one are overlapped, the symbol of phi (Φ) is made. One of the main meanings of this symbol is something called the “golden ratio”, which when talking about working through your hardships to see positive growth, fits surprisingly well even if that isn’t the original definition. Phiause is completely up to interpretation and there is no correct answer or vision unless what you interpret resonates. The only thing we aim to achieve is personal growth in a way that is against the norm. Inspired by the readings of Tolle, projected onto affordable clothing."